I’m always cynical when it comes to news which starts with ‘people on social media outraged’ especially when bots and unaccountable paid actors and accounts can be used to create the “furore” they then report on and claim is legitimate. It’s amazing how often the furore is spotted by the newspapers before real people even know about it. I’m not saying this is one of those but… anyway…  If there’s a story that gets clicks it’s one with scandal, ability to virtue signal, a ‘big’ brand, room for conspiracy theories (Apparently Americans do like a conspiracy theory or two…!) and so on. This is one of those that ticks all those.

I always ask myself are there any political links? Obvious or not obvious. Their creative director Demna Gvasalia has links with Kanye, which means he’s had to condemn them, which means more stuff is written etc Who knows. My opinion is that the court paper was a sick joke and it’s backfired, but that’s based on nothing at all. If no one is arrested for anything, it’ll probably just go away now.

It's like the newspaper attacks on Holly Willoughby, apparently it’s an argument behind the scenes about PR agencies, no-one gives a fig about skipping queues but according to the Daily Fail etc you’d think the whole world is up in arms. Or this awful stuff about 'people on social media' allegedly saying 'Matt Hancock is human and an OK guy' after I'm A Celeb. I think in some respects people who have cheated in the past find solace in him but nobody talks about the effect all this is having on his kids - his kids are going through a traumatic and very public divorce. What could possibly go wrong.............. 

People say, don’t believe everything you read, but the sad thing is, people do and sometimes they really lap it up.